November 2021 | Vol . 39 | No . 8
ON THE COVER
18
BEAUTIFYING THE BESPECTACLED : Buchanan helping clients expand eyewear wardrobes By Denis Langlois
22
COLOUR YOUR WORLD : Mirrored and coloured lens options By David Goldberg
26
TO GO OR NOT TO GO @ silmo By Suzanne Sendel
30
GOLD STANDARD : The allure of yellow gold eyewear By Denis Langlois
FEATURES
16 IN FOCUS : SpecSavers Part of a community
36 NEXTGEN : Following in his father ’ s footsteps By David Goldberg
38
Write an annual marketing plan in an hour By Keri Sculland , Marketing4ECPs
DEPARTMENTS
6 From the editor
PRIME
GLORY
NEXT ISSUE
> New frame technologies > Colourful sunnies for winter
21 SPOTLIGHT : MauiPassport™ Boost : A new solution for patients with digital eye fatigue By Denis Langlois
8 Vision & Voice
10 Fresh Looks
29 EyeLevel
32 SPOTLIGHT : Dr .’ s Choice delivering versatile lenses By David Goldberg
34 CAO COLUMN : Embracing teleoptometry By Dr . Harry Bohnsack
40 Glimpses
43 Calendar / Classified
44
LAST GLANCE : Zayn & Arnette duet By Denis Langlois
OPTICAL PRISM | November 2021 3