Optical Prism November 2021 | Page 40

OPTICAL PRISM | FEATURE
Want more FREE resources ?
Visit OpticalPrism . ca to download a FREE Marketing Calendar template compliments of Marketing4ECPs .

Write an annual marketing plan in an hour

BY KERI SCULLAND , Marketing4ECPs
As the weather grows colder and the year draws to a close , you are likely preparing your business for the first quarter of 2022 . Your marketing plan is going to help shape your eye care business for the next year and many years to come . So , what do you do ? Here , you can learn how to create an effective marketing plan in only one hour .
38 OPTICAL PRISM | November 2021