OPTICAL PRISM | COVER STORY
To go or not to go
@ silmo
500
EXHIBITORS AND
19,000
VISITORS TOOK PART IN SILMO PARIS 2021 .
BY SUZANNE SENDEL
I was invited by my key supplier to attend Silmo and then fly to Italy to visit our flagship store and tour our factory . How could I say no ?
Missing out on a year of not being able to travel and connect with our leaders was hard enough and then having to cancel an invitation to Mido last year was all too discouraging . I had to decide , even with " Covid Feet ", to go or not to go .
When I heard that our western Canadian agent was attending , I couldn ' t resist . I made the decision to visit Paris again , only this time for business and then experience Italy , for the very first time .
26 OPTICAL PRISM | October November 2021 2021