OPTICAL PRISM | COVER STORY
At Zeal Optics , the bestselling lens right now is the Ellume Polarized Horizon Blue , according to director of marketing Mike Lewis .
“ This polarized lens features a blue mirror on a copper base . This makes it an incredibly versatile lens that works well for nearly every activity and especially for water sports and golf .”
“ The blue mirror adds a bright pop of colour while helping obscure the wearer ’ s eyes from other people . When paired with a poppy frame colour , the Horizon Blue lens also makes a statement with a multitude of other colours in any look .”
Transitions XTRActive Style Mirrors in gold .
Ellume Polarized Horizon Blue lenses with Campo frames .
HUES YOU CAN USE
The first colour and mirrored lenses were only available in grey and brown , however , today ’ s palette has exploded with a dozen colour options .
Peoples ’ desire for fun hues inspired companies such as Maui Jim to introduce Maui Green a few years ago . According to the managing director of Maui Jim in Canada , Jeff Speiran , it was an immediate hit across a broad demographic range .
“ We partnered with English Premier Football Club , Manchester United and created an exclusive collection for them that introduced the Hawaii Lava lens to reflect their team colours .”
Speiran says this mirror was an instant hit , quickly becoming a top-seller .
Transitions has upped its colour game too .
“ Fall is a great time to accentuate your wardrobe with fashionable lenses . We ’ re seeing a focus on our lenses that pull cues from nature and especially pair well with fall colour palettes ,” says Arnaud Rajchenbach , marketing manager at Transitions .
Try Transitions Signature GEN 8 style colours in Amber and Emerald , and Transitions XTRActive style mirrors in Flash Gold or Copper .
Rajchenbach reveals the best way to incorporate these lenses into the wardrobe and that ’ s to create harmony between frame and lenses for a classic look that will stand the test of time .
“ Emerald Transitions Signature GEN 8 style colour lenses pair well with frames featuring earthy tones . Amber lenses convey fashion with a vintage twist and are great in a lot of colour combinations – like light tortoiseshell or honey . Gold or Copper style mirrors are smooth and warm shades that complement all skin tones and pair well with metallic frames .”
With 12 colours to choose from , there ’ s no shortage of pairing options with any wardrobe . OP
24 OPTICAL PRISM | November 2021