OPTICAL PRISM | GLIMPSES
TRANSITIONS LAUNCHES ‘ GET THE REAL THING ’
Transitions Optical has launched a promotion to drive awareness about the importance of making sure patients receive authentic Transitions lenses when purchasing Transitions photochromic lenses .
The “ Get the Real Thing ” promotion rewards select eyecare professionals and patients for registering their lenses using the Transitions lens Certificate of Authenticity ( COA ) after receiving their lenses .
The promotion runs until December 2020 .
The contest asks ECPs to give patients a certificate of authenticy when dispensing their Transitions lenses . The ECP should show the patient the registration field and instructions , including the ECP ’ s location ID number on the back of the COA . The patient should register their lenses on the Transitions Certificate of Authenticity page , including their ECP ’ s location ID . Once registered , patients are eligible to receive one monthly prize . ECPs are eligible to win Transitions lens branded gift packs .
ECPs interested in receiving additional marketing resources to promote the contest , including a flyer , small posters and social media visuals , can contact Transitions customer service at cscanada @ transitions . com .
VISION COUNCIL LAUNCHES NEW DIVERSITY TASK FORCE
The Vision Council has launched a Diversity , Equity and Inclusion Task Force .
Comprising 13 vision care community leaders , the task force ’ s mission is to amplify and embrace everyone ’ s voice within all segments of the vision industry in order to push forward a more equitable agenda for the eyewear and eyecare industry and to build a more diverse and inclusive community .
Task force members include : Dr . Derrick Artis , Artis Consulting ; Lanard Atkins , Georgia Piedmont Technical College ; Dr . Diana Canto-Sims , Buena Vista Optical and La Vida Eyewear ; Gai Gherardi , l . a . Eyeworks ; Rebecca Giefer , MODO Eyewear ; Dr . Millicent Knight , Essilor ; Blake Kuwahara , Focus Group West and Blake Kuwahara Eyewear ; Dr . Howard Purcell , New England College of Optometry ; Dr . Danielle Richardson , Optometrix ; Tiffany Smith , National Vision ; Phernell Walker , VSP Ventures ; Kyly Zak , Zak ; and Christine Yeh , 20 / 20 Magazine . OP
34 OPTICAL PRISM | November 2020