Kenmark Eyewear says its new Vera Wang eyewear campaign is the company ’ s best yet . The 2021 campaign features the New York City-based fashion designer herself , modelling the latest styles from all of the collection ’ s segments , including luxe , core , alternative fit and VWX .
Vera Wang wearing Vera Wang V577
“ We ’ re so thrilled to have Vera Wang featured in our 2021 campaign ,” says Marissa Cundiff , vice-president of marketing for Kenmark Eyewear .
“ This is such exciting news for the collection and the imagery is beautiful . We couldn ’ t be more excited to release what we feel is our best campaign yet .”
Kenmark Eyewear says Vera Wang used this season to do things a little differently , fusing ready-to-wear with bridal in a single concept for spring 2021 .
“ I have long desired to create a collection that infused signature elements of both our bridal and RTW designs into one coherent fashion statement . This season seemed like the perfect moment to explore that objective ,” Wang says .
“ Sensuality and seduction with a severe but feminine take on tailoring and boyish sporty separates . Black , ivory and nude still remain at the core of this palette with continued floral punctuations , however this time , often veiled in tulle . Ropes of hand-knotted glass pearls are also cocooned between layers of sheer fabric . Edgy romance . These are clothes that can be worn in myriad ways and styled up or down .”
Shapes in the collection range from feminine to masculine , but are always modern and flattering .
Colours and materials are often mixed by lamination or by layering to create a palette that plays on Vera ’ s use of grounded neutrals and dark floral touches , Kenmark says .
Crystal embellishments are still key for the collection and are used in more prominent ways . Several styles in both optical and sun feature crystals that are front and centre . They are built into the shape of the frame and do not shy away from making a statement . OP
MELROSE
V577
V573
IVEE
OPTICAL PRISM | March 2021 19