Onsite Insites by SatisFacts Research 2015 - 3rd Quarter | Page 15

51.6 % of apartment hunters say they would use an online ratings / reviews site in their search for a new home .

51.6 % of apartment hunters say they would use an online ratings / reviews site in their search for a new home .

Due to the Internet and rating sites , you no longer control your brand … your customer does .

What you can do using the Manager Center :

• Respond directly to online reviews

• Receive alerts when a review of your community is submitted

Per the SatisFacts Index , ApartmentRatings . com rated as a top ten media source .
One may say ApartmentRatings . com is a complaint site or it ’ s not like TripAdvisor , but the bottom line is your property ’ s ApartmentRatings . com page will show up at the top of a prospect ’ s Google search .
ApartmentRatings . com has the highest closing ratio … so turn it into a powerful marketing tool .
Contract for ApartmentRatings . com Manager Center so you can engage with upset residents , take the conversation offline , and resolve the issue . p Managing your online reputation is driven by managing the resident experience .
Improve online ratings requires focusing on service delivery .
SatisFacts ’ cost-effective resident feedback and support programs help you measure and improve satisfaction !
Use findings to improve performance one resident at a time … and overall … to reduce the likelihood of negative posts on ApartmentRatings . com .

• Monitor activity of ratings and reviews

• Customize your community ’ s information

• Upload photos

• Access to the reporting suite

Most importantly : Take control of your online reputation !