Onsite Insites by SatisFacts Research 2015 - 2nd Quarter - Page 5

Community Begins with You
It turns out, the most important connection a resident
is looking for is the one they have with you. Think about
your favorite restaurant, any club where you have
membership, or any nice hotel you’ve stayed at. It’s not
the other patrons who make you feel like a VIP. It’s the
staff. Whether greeting you by name, knowing your
“usual,” being your go-to person or treating you like
royalty in front of your family and friends, the people
who keep you most connected and cared for is the
community team. Once a relationship is well
established there, building connections between
residents is easier and more effective.
Think Outside the BBQ
I’m not necessarily suggesting you get rid of all resident
events, I’m just asking you to look at your options. If the
goal of resident events is ultimately to encourage longterm residency, why not improve the residents’ daily
quality of life? According to Software Advice, the top
“Inside” unit upgrades that can influence renewal
decisions are:
1. New carpet/flooring
2. Washer/dryer
3.