Onsite Insites by SatisFacts Research 2015 - 2nd Quarter | Page 13

51.6% of apartment hunters say they would use an online ratings/reviews site in their search for a new home. Due to the Internet and rating sites, you no longer control your brand…your customer does. What you can do using the Manager Center: • Respond directly to online reviews • Receive alerts when a review of your community is submitted Per the SatisFacts Index, ApartmentRatings.com rated as a top ten media source. One may say ApartmentRatings.com is a complaint site or it’s not like TripAdvisor, but the bottom line is your property’s ApartmentRatings.com page will show up at the top of a prospect’s Google search. ApartmentRatings.com has the highest closing ratio…so turn it into a powerful marketing tool. Contract for ApartmentRatings.com Manager Center so you can engage with upset residents, take the conversation offline, and resolve the issue. p Managing your online reputation is driven by managing the resident experience. Improve online ratings requires focusing on service delivery. SatisFacts’ cost-effective resident feedback and support programs help you measure and improve satisfaction! Use findings to improve performance one resident at a time…and overall…to reduce the likelihood of negative posts on ApartmentRatings.com. • Monitor activity of ratings and reviews • Customize your community’s information • Upload photos • Access to the reporting suite Most importantly: Take control of your online reputation!