THEDEMOGRAPHI
CSFORMEDI
CI
NAL
USESAREDI
FFERENTFROM THOSE
OFRECREATI
ONALPURPOSES
t
hes
e ar
e ant
i
ci
pat
ed t
o pas
s
t
hei
rr
ef
er
endumsbas
edupon
cur
r
ent pol
l
i
ng. As
s
umi
ng
t
hes
ebal
l
ot
spas
s
,t
hemar
ket
s
i
ze ofl
egal
i
zed cannabi
si
s
ant
i
ci
pat
ed t
o eas
i
l
y doubl
e.
At t
hat poi
nt you have t
he
maj
or
i
t
y of t
he West Coast
popul
at
i
onwi
t
heasyacces
st
o
bot
h
medi
ci
nal
and
r
ecr
eat
i
onal mar
i
j
uana, and
t
he s
pi
l
l
over ef
f
ect t
o ot
her
st
at
eswi
l
lbes
i
gni
f
i
cant
.
“
vi
ce”mar
ket
s
. Cannabi
smay
al
s
opr
ovi
dea“
l
i
f
t
”i
ns
pendi
ng
t
o ot
her s
egment
s
. Tr
avel
,
t
our
i
s
m, and t
he convent
i
on
mar
ket ar
ei
nt
er
est
i
ng i
nt
hi
s
r
egar
d. Tr
avel and t
our
i
s
m
cl
ear
l
y pi
cked up i
n Col
or
ado
as a r
es
ul
t of l
egal
i
zat
i
on of
cannabi
s
,buti
ti
sa st
at
et
hat
has al
ways been a popul
ar
t
our
i
st dest
i
nat
i
on.
Some
peopl
e may t
r
avel t
o st
at
es
wher
ecannabi
si
sl
egali
nor
der
t
ocons
umet
hedr
ug,butwoul
d
Ar
e you pr
i
mar
i
l
yl
ooki
ng at t
heydot
hatmor
et
hanonceor
phar
maceut
i
cal
mar
ket
s i
st
hi
sj
ust a novel
t
y ef
f
ect
?
t
hen?
Woul
dt
heydot
hati
ft
hel
ocal
e
di
d not have ot
her s
ui
t
abl
e
Les
l
i
e Towns
end: We ar
e at
t
r
act
i
ons
?
And
most
model
i
ng t
he s
ubst
i
t
ut
i
on i
mpor
t
ant
l
y, what mar
ket
var
i
abl
es
i
n
t
he s
egment
ss
how t
he gr
eat
est
over
t
hecount
er
(
OTC) pr
opens
i
t
y t
o make s
uch
phar
ma s
egment
. Cur
r
ent
l
y t
r
adeof
f
s
?
i
ns
ur
ance wi
l
l not pay f
or
cannabi
s
,s
ot
he maj
or
i
t
y of Ret
ai
l
er
s ar
e of cour
s
e an
t
he phar
ma mar
kett
oday i
s i
nt
er
est
i
ng
s
egment
t
oo.
f
or OTC r
emedi
es t
hat you Cannabi
sr
et
ai
l
er
shave had t
o
woul
d pur
chas
e wi
t
hout a be ver
ys
ophi
st
i
cat
ed becaus
e
pr
es
cr
i
pt
i
onbutwoul
di
nst
ead oft
her
egul
at
i
onsandt
echni
cal
pur
chas
eatal
ocaldr
ugst
or
e. r
equi
r
ement
st
oevenent
ert
he
Anal
ges
i
cs ar
e t
he l
ar
gest bus
i
nes
s
. Ri
ght now r
et
ai
l
er
s
cat
egor
y,butt
he l
astt
i
me I s
el
l excl
us
i
vel
y cannabi
s and
count
edt
her
ewer
emor
et
han cl
os
el
yr
el
at
ed par
apher
nal
i
a,
1
20 di
f
f
er
ent ai
l
ment
s and but becaus
et
hes
es
hops ar
e
sympt
oms t
hat had s
peci
f
i
c out
s
i
de t
he mai
nst
r
eam,i
twi
l
l
r
emedi
esavai
l
abl
e.
be i
nt
er
est
i
ng t
o s
ee what
pr
oductmi
xt
heyt
akeon.Wi
l
l
But we ar
e model
i
ng a l
ot t
hey s
el
ls
of
t dr
i
nks
, as an
mor
et
han phar
ma. We ar
e exampl
e? Asl
ong ast
hey ar
e
al
s
o
l
ooki
ng
at ot
her cas
honl
y bus
i
nes
s
es
,t
hey wi
l
l
cons
umerpackagedgoodst
o be mor
el
i
mi
t
ed i
n whatt
hey
under
st
ands
egment
si
nwhi
ch canr
eas
onabl
yof
f
er
.
cons
umer
s ar
e s
ubst
i
t
ut
i
ng
di
s
cr
et
i
onar
y
s
pend
f
or So whatdo t
he demogr
aphi
cs
cannabi
s pr
oduct
s
. Obvi
ous l
ookl
i
ke? W hats
egment
ss
how
exampl
eswoul
di
ncl
udeot
her t
hegr
eat
estpot
ent
i
alf
orus
i
ng
l
egal
i
zedmar
i
j
uana?
Les
l
i
eTowns
end:Demogr