• Companies may no longer
be customers. If the sales rep
hasn’t called recently, the client
may not know this yet. Surprise!
(Of course, the lack of attention
from sales might explain why
they are no longer customers.)
• Companies are duplicated.
-
A salesman may enter a
company twice by accident.
Casual misspelling could result
in the creation of additional
records.
-
Company
policies
aggravate data problems.
can
Salespeople may enter parts
of a company as different
companies in order to be able to
sell to a specific customer in the
company.
Maintenance
isn’t sexy, but it
has to be done
Like anything else
humans build (homes,
for example), databases
require garbage removal
at regular
intervals
If that doesn’t happen,
the structure can begin to
smell
The virtue of a boutique firm
is the ability to spend time
digging to get the truth. Most
large firms with junior staff
controlled by timesheets
sim