Looking at just those respondents who participated in the original survey via a mobile app, an even 18 % ages 18-34 and 18 % ages 35 + also currently own and use a wearable device. Looking forward however, 29 % of the 18-34 year old category reported significantly higher plans to purchase a wearable device within the next year versus only 18 % of respondents 35 +( Figure
Which of the following describes you in regards to wearable devices( e. g., fitbit, jawbone, Misfit, etc.) that communicate with an app on a smartphone?
18.34 35 +
I own but don’ t currently use a wearable device 8 %
8 %
I own and use a wearable device 18 %
18 %
I plan to purchase a wearable device in the next year 29 %
18 %
None of the above 45 %
56 %
When it comes to gender, 20 % of females versus just 15 % of males already own and use a wearable device, however that gaps shortens significantly to 23 % of female respondents and 21 % of male respondents planning to purchase within the next year( Figure 2).
Which of the following describes you in regards to wearable devices( e. g., fitbit, jawbone, Misfit, etc.) that communicate with an app on a smartphone?
Male Female
I own but don’ t currently use a wearable device 10 %
6 %
I own and use a wearable device 15 %
20 %
I plan to purchase a wearable device in the next year 21 %
23 %
None of the above 54 %
51 %
A larger percentage of respondents with a professional degree or higher currently own and use a wearable device, however respondents with less than a bachelor’ s degree intend to purchase a wearable device in the next year, essentially closing the gap( Figure 3).
Which of the following describes you in regards to wearable devices( e. g., fitbit, jawbone, Misfit, etc.) that communicate with an app on a smartphone?
Less than bachelor’ s degree
Bachelor’ s degree / graduate / professional degree
I own but don’ t currently use a wearable device 7 %
9 %
I own and use a wearable device 16 %
20 %
I plan to purchase a wearable device in the next year 24 %