Survey Says … Show Me the MROC! Tips for Using a Market Research Online Community( MROC) Meet Your Qualitative & Quantitative NEEDS
In today’ s world of digital and social connectivity, it is more important than ever for brands and companies to connect to their consumers in a more grounded and personal way. There are so many factors that can influence a consumer today that it is almost impossible to really understand decisions, rationales and attribute hierarchies without taking a more holistic approach to consumer understanding. So that leads us to the question –
How do we go deeper and find these gems of insight?
We have found that one of the most effective tools that can be used to delve into deeper insights is building an MROC( Market Research Online Community). This type of community allows you to reach, engage with and understand consumers in a unique and dynamic way.
But with so many options for contacting them and so many different studies to use, what is the best way to handle and maximize the feedback you collect from your community members? Here are some tips that we at 360 Market Reach have developed in our years of MROC management and engagement experience:
1) M: Mix it up When supporting and engaging with members of an MROC, you need to look at it