the‘ truth’ is uncovered where work together? Big MR anyone? the perspectives appear

Quality at speed is of to differ. We call this the“ dissonance differential”- and much deeper research on these occasions( viarch study) allows for the determination of one single reality seen from the different perspectives; triangulated truth.

An excellent example would be work we’ ve conducted for a major European logistics firm, where we installed a large customer satisfaction tracker for web-based communications and marketing. This regular data was analysed both in initial isolation by our researchers; then in combination with both the firm’ s website analytics data( from their developers and internal analysts), and also alongside social media posts selected for their relevance to the firm’ s website and the web-based delivery. This helped uncover, decipher and diagnose those course possible, with necessary knowledge, budget and the resource. Utilising a third party consulting firm make sense, as they can take the load and responsibility and deliver against brief( needs).

We evolved the consciousness; decoded the genome; we have counted the stars and mapped the infinite universe( and gave it a birth date); of course we can leverage any large data set or multiple data sets for the information and insight! But equally, there is a lot of fluff and hype around this area, and a Californian-like gold-rush just to be there. The large firms may well best be placed to handle the massive data that is out there and being generated

Do market researchers listen to the client’ s problems when the clock is ticking for them to deliver fast results? How do we ensure that we don’ t fall into this pitfall? How can we make market research FAST and importantly without compromising on quality of data?

Darren Mark Noyce: The best market research consultants, as you will find at Skopos, will always listen and adapt to a client’ s needs and issues- and will at all times advise if data quality( or anything else) might be at risk, whether this be through speed, budget, design or something else. As we all know, there are firms out there who will provide“ instant insights” for a fee, but here you will find little or no advice or service( or even communication if it is a DIY platform). This is absolutely

issues, that have a big impact by firms and their customers. and knows the limitations of

e. g. in this case not being able to find a simple phone number on the website( and talk to tells us, this may only need to a greater need for further explanatory( market) research advised, especially if it seems to be too good to be true( e. g.“ instant insights for peanuts”).

it was found to be an issue via regular Twitter messages from a select number of customers.

Can we fully comprehend and leverage the power of BIG DATA? Or are we just honking about it to feel good? data no doubt will produce. Big data analysts(“ data scientists”) have to ensure though they are uncovering new facts and insights, or describing the behaviours that could be very interesting and useful to the decision-makers in firms, and are able to communicate them well, or the power and the magic necessity, perhaps to counter an emergency or competitor move. Quality at speed is of course possible, with necessary knowledge, budget and the resource. Utilising a third party consulting firm makes sense, as they can take the load and responsibility and deliver against brief( needs). They can also

With the power of technology, and the amazing curiosity, sensitivity and capability of the human brain, we are more than capable of analysing virtually any data set. a true tradition and heritage in providing such flexible impactful insight solutions, delivered to decision-makers in an actionable trusted way. Can Big Data do this on its own? Perhaps we should

( even at speed) by ensuring the study design is as scientific as possible, valid and reliable( the sample structure, the questionnaire design, the analysis spec, the statistics, the