INSTEADIFYOU HAVELEVERAGEDCONTENTMARKETING ANDCREATEDATRUSTWITHPOTENTIAL CLIENTSITWOULDHAVEBEEN MUCHEASIERTO GAIN ACCESSANDSALESOPPORTUNITIES .
THEN DESPERATION TO GETBUSINESS CREEPSIN – SO YOU NOW CREATEALIST OFPOTENTIAL CLIENTSWITHTHEIR CONTACTNUMBERS ANDSTARTCOLD CALLING THEM – THE RESULTAGAIN IS OBVIOUS – YOU DON ’ TGETANY BUSINESSATALL .
have1milionpanelsthere ”. The ironyofsuchmessagesisthat youintend togetbusinessbut onthecontraryaclientcansee through such false claimsand wilnotgiveyoubusiness .
Please understand thatclients aresmarterthanwhatyouthink they are – so such spam messagesareonlygoingtoruin yourreputationinthemarket .
InInstead ifyou write insightful articles that can realy help clientsitwilbemoreefective in creating a good perception about your online panel company – thatiswhyIalways insist on having a content marketing strategy and not salesmessagesforLinkedIn .
Butthen mostofthe people reading thisarticlewilthink – huh ! Contentcangivebusiness ? Itisnotpossible – andIwiljust say – ifcola selerslike Coca Cola are leveraging content marketing – whyareyou asa researchernotdoingit ?
Reason3 : coldcalingandintro emailsdon ’ tworkatal
Thisstorygetsrepeated every time a new online panel company gets launched by ‘ don ’ t have a job so let me become an entrepreneur ’ businessman . Alistofpotential client is created and then a standard intro emailis send acrosstoalofthem .
The resultisasobvious – you don ’ tgetareplyonanyofthe introemails – butyoudon ’ tlose hope after al you are an entrepreneur – so you send reminder emails again and again – tilthetimeyourealize – “ Holycow ! Ishouldnothaveleft myjobtolaunchanonlinepanel company ”– butIguessitistoo lateforyoutorealizeitnow .
Then desperation to get businesscreepsin – soyounow createalistofpotentialclients withtheircontactnumbersand startcold caling them – the resultagain is obvious – you don ’ tgetanybusinessatal .
Thereasonwhycoldcalingand introemailsdon ’ tworkatalis simple – itisasaturatedmarket with too many online panel companies ofering services . Foraclientyouarejustanoise inthecrowd – whywiltheygive you business – they have too manyoptionstochoosefrom .
Instead ifyou have leveraged contentmarketingandcreated a trustwith potentialclientsit would have been much easier to gain access and sales opportunities .
You see when you write engaging content a potential clientis ‘ puled ’ towards your brand and it becomes way easiertogetbusiness .
Butthen mostofthe people reading thisarticlewilthink – huh ! Ibetersticktocoldcaling andemailing – asIhaveheard thattheywork !– andIwiljust say – youshould nothaveleft thatjob .
Reason 4 : cuting costs won ’ t helpyoueither
W hen you don ’ tgetbusiness whatisthefirstthingyoudo – simple – cutcosts !
Butwhatifyou stildon ’ tget business – simple – cutcosts again !
However the problem here is again – simple – ifyoucutcosts sowilothers – and atimewil comethatnomoreyoucancut costs – sotheonlythingisleftis to compromise on quality – whichagainmeansthatyouare going to lose business at a lightningspeed – asclientswil alwaysasksforlowerpricebut wilnevercompromiseonlower quality .
Hereinsteadofcutingcostsit isbeterto have an efective contentmarketing strategy in place which wilhelp you get premium priceforthevalueyou areproviding .
Butthen mostofthe people reading thisarticlewilthink – huh ! Ibeter stick to cuting costs .
AsIhaveheardthatitworks !– andIwiljustsay – sayheloto