INSTEADIFYOU HAVELEVERAGEDCONTENTMARKETING ANDCREATEDATRUSTWITHPOTENTIAL CLIENTSITWOULDHAVEBEEN MUCHEASIERTO GAIN ACCESSANDSALESOPPORTUNITIES.
THEN DESPERATION TO GETBUSINESS CREEPSIN – SO YOU NOW CREATEALIST OFPOTENTIAL CLIENTSWITHTHEIR CONTACTNUMBERS ANDSTARTCOLD CALLING THEM – THE RESULTAGAIN IS OBVIOUS – YOU DON’ TGETANY BUSINESSATALL.
have1milionpanelsthere”. The ironyofsuchmessagesisthat youintend togetbusinessbut onthecontraryaclientcansee through such false claimsand wilnotgiveyoubusiness.
Please understand thatclients aresmarterthanwhatyouthink they are – so such spam messagesareonlygoingtoruin yourreputationinthemarket.
InInstead ifyou write insightful articles that can realy help clientsitwilbemoreefective in creating a good perception about your online panel company – thatiswhyIalways insist on having a content marketing strategy and not salesmessagesforLinkedIn.
Butthen mostofthe people reading thisarticlewilthink – huh! Contentcangivebusiness? Itisnotpossible – andIwiljust say – ifcola selerslike Coca Cola are leveraging content marketing – whyareyou asa researchernotdoingit?
Reason3: coldcalingandintro emailsdon’ tworkatal
Thisstorygetsrepeated every time a new online panel company gets launched by‘ don’ t have a job so let me become an entrepreneur’ businessman. Alistofpotential client is created and then a standard intro emailis send acrosstoalofthem.
The resultisasobvious – you don’ tgetareplyonanyofthe introemails – butyoudon’ tlose hope after al you are an entrepreneur – so you send reminder emails again and again – tilthetimeyourealize –“ Holycow! Ishouldnothaveleft myjobtolaunchanonlinepanel company”– butIguessitistoo lateforyoutorealizeitnow.
Then desperation to get businesscreepsin – soyounow createalistofpotentialclients withtheircontactnumbersand startcold caling them – the resultagain is obvious – you don’ tgetanybusinessatal.
Thereasonwhycoldcalingand introemailsdon’ tworkatalis simple – itisasaturatedmarket with too many online panel companies ofering services. Foraclientyouarejustanoise inthecrowd – whywiltheygive you business – they have too manyoptionstochoosefrom.
Instead ifyou have leveraged contentmarketingandcreated a trustwith potentialclientsit would have been much easier to gain access and sales opportunities.
You see when you write engaging content a potential clientis‘ puled’ towards your brand and it becomes way easiertogetbusiness.
Butthen mostofthe people reading thisarticlewilthink – huh! Ibetersticktocoldcaling andemailing – asIhaveheard thattheywork!– andIwiljust say – youshould nothaveleft thatjob.
Reason 4: cuting costs won’ t helpyoueither
W hen you don’ tgetbusiness whatisthefirstthingyoudo – simple – cutcosts!
Butwhatifyou stildon’ tget business – simple – cutcosts again!
However the problem here is again – simple – ifyoucutcosts sowilothers – and atimewil comethatnomoreyoucancut costs – sotheonlythingisleftis to compromise on quality – whichagainmeansthatyouare going to lose business at a lightningspeed – asclientswil alwaysasksforlowerpricebut wilnevercompromiseonlower quality.
Hereinsteadofcutingcostsit isbeterto have an efective contentmarketing strategy in place which wilhelp you get premium priceforthevalueyou areproviding.
Butthen mostofthe people reading thisarticlewilthink – huh! Ibeter stick to cuting costs.
AsIhaveheardthatitworks!– andIwiljustsay – sayheloto