DON’ TPAYFOREXPENSIVEMARKETRESEARCHTECHNOLOGY 3FREEALTERNATIVESTO WIDELYADOPTEDMRTECH
Thereisamyriadof onlinecommunity platformsavailable thatwerenot specificalycreated withmarketresearch inmindbutcansatisfy almostalofthe needs ofan onlinecommunitywith somesweat-equityon theprogramming backend.
A quick glimpse atthe latest GRIT Report confirms the marketresearchindustry’ slove for the most recent market researchtechnology:
While it is great that our industry embracesthe newest technologies to help create more actionable and relevant insightsforourclients, theissue lies in adopting market research specific technologies ththatcan sometimesprice you outofwinningabid. Orifwon, could leavelitleprofitsto run yourmarketresearchbusiness. Theissueisn’ ttheadoptionof these new technologies but ratherthetendencytorelyon technology suppliers thatare narrowlyfocusedonthemarket researchindustry. Thisisnotto say thattechnology providers focusedonthemarketresearch industry do not ofer great solutions, it’ sjustthattheyare nottheonlygameintown.
OnlineCommunities
Aprimeexampleofthisisonline communities, one ofthe most widely adopted“ emerging methods” outlinedintherecent GRITreport. Irecentlyhosteda webinar specificaly on this topic describing how online community providers focused specificaly on the market research space ofer great solutionsbutcomewithahefty pricetag.
There is a myriad of online communityplatformsavailable that were not specificaly createdwithmarketresearchin mindbutcansatisfyalmostal of the needs of an online community with some swsweat-equity on the programmingbackend.
By utilizing a non-market research online community platform, companiescan ofer online communities at a fraction of the cost and potentialy win business that they would have otherwise beenpricedoutof. Freemium alternativessuchasVanilaand Grou. ps are greatcommunity platforms that can serve as market research online community platforms with a lilitle programming sweat equity.
Webcam-BasedInterviews
Another non-market research technology resource is webcam-based interviews. This is an easier leap than online communities as webcam / phonecam technology isubiquitous. FaceTime, Skype, Wh
hatsApp, FacebookLive, and Periscope, al provide the opportunity to conduct webcam-based interviewswith zero technology costs. W hile doing webcam-based interviewsformarketresearch makesrecordingandreporting