One Star Employee Engagement Handbook 1 | Page 2

Our Brand History

Converse was founded as the Converse Rubber Company, manufacturer of rubber tyres and winterised footwear.

In 1915, our company began manufacturing athletic shoes for tennis.

In 1917, we invented the ''sneaker'', AKA, the ''Converse All-Star Basketball shoe.''

This created a new industry, and Converse was on the way to becoming an American icon!

A little bit about us!