Customer Profile
Name: Penelope McCarthy
Gender: Female
Age: 19 Years old
Employment: currently a student at westminster university - studying Media, Also has a Part-time in a Cafe
Where: She lives in student accommodation in London
Fashion / Style: she dresses casual but stylish, she has a small amount of good quality branded clothes. She is brand loyal
Spending Habits: most of her money goes to going to concerts, festivals and experiences. When she does go clothes shopping she goes to her usual brands
Interests / Hobbies: Reading, photography (instagram), music, spending time with friends and outside, travelling
Traits: laidback, loyal, independent, open minded, carefully careless, kind, respectful, funny
Here is a customer profile created based on our brand target audience, but has been slightly adapted to our project.