ONE SMALL SEED MAGAZINE Issue #27 Digital 02 | Page 54

Sophia Chang quit fashion school because she ‘hated the typical fashion
people’. Not giving up her creativity, she headed straight to Parsons School of
Design to study illustration. Just recently fashion has become a part of her life
again, as she collaborates with PUMA to create an exclusive collection for the
second half of 2014. Influenced by Chang’s love of hip hop and her upbringing
in New York City, the street wear features her illustrations of Brooklyn and its iconic
imagery. It’s a 360-degree range for men and women, featuring the NYC suburb’s
bridge spread across jackets and t-shirts or its skyline wrapped around a funky
pair of sneakers. Forget about clothes, it’s Brooklyn on your back!
PUMA x Sophia Chang is available at PUMA Select stores in Bree Street, Cape
Town and Juta Street, Braamfontein, as well as selected retailers, including X-Trend
Store, Republik, Dip Store, Queens, Brands Unlimited, Shelflife and Lost Property
from September. Visit pumaselect.co.za or follow @PUMASouthAfrica to join the
PUMA Select conversation.