ONE SMALL SEED MAGAZINE Issue #30 dig.05 | Page 11

Iris van Herpen stands for a reciprocity between craftsmanship
and innovation in technique and materials. She creates
a modern view on Haute  Couture that combines fine
handwork techniques with digital technology. Van Herpen
forces fashion to the extreme contradiction between beauty
and regeneration. It is her unique way to reevaluate reality
and so to express and underline individuality.
The essence of van Herpen is expressing the character 
and emotions of a woman and to extend the shape of the
feminine body in detail. She mixes craftsmanship- using old
and forgotten techniques- with innovation and materials
inspired on the world to come.