ONE SMALL SEED MAGAZINE Issue #30 dig.05 - Page 11

Iris van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials. She creates a modern view on Haute  Couture that combines fine handwork techniques with digital technology. Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and so to express and underline individuality. The essence of van Herpen is expressing the character  and emotions of a woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.