ONE SMALL SEED MAGAZINE Issue #27 Digital 02 | Page 23

Fast-forward to the 2014
Miuccia
Prada
Spring
collection where six streetartists were commissioned
to create large murals of
women’s faces to feature
in the fashion show. The
striking images of the
women’s’ faces were
seamlessly
transferred
onto some of the dresses
and
handbags,
in
this way ‘transposing
public art onto private,
expensive wardrobes’
(Miuccia Prada). In her
opinion: ‘artists have
emerged as brands in
themselves. In a way
fashion has made art
Photo b
y: Andr
more fashionable’.
e

w Boyle

for Milk

Made

A new hybrid creation on the scene features Miley Cyrus in cahoots
with Jeremy Scott. The 21-year-old pop star and established clubscene fashion designer presented Scott’s Spring 2014 collection
as well as Cyrus’ Dirty Hippie artefacts. The artefacts consist of
brightly coloured found objects plastered together in a haphazard
way, and found their way onto the runway in the form of fashion
accessories.
Cyrus describes her artistic process:
'I had a bunch of f---ing junk and sh--, and so instead of letting it be
junk and sh--, I turned it into something that made me happy.'
Was their involvement just a publicity stunt? Would Warhol buckle
under the power of the profit-driven society we all live in? The
integrity of the purist merging of ideas in the ’30s is a world apart
from the murky associations and name-dropping mechanisms
that even some of the most popular brands have adopted in this
century.