SHOPPING EXPERIENCE
VICTORINOX FLAGSHIP STORE
Rue du Marché 2
GET TO KNOW
A rock solid heritage, exacting commitment to
Swiss precision and a consistent focus on
quality and innovation are the absolute
cornerstones of our business. Founded on
integrity and family values, today we operate
in over ten countries worldwide.
The original Swiss Army Knife, created by Karl
Elsener in 1897, embodies the essence of
Victorinox. Directional, intrepid and
pioneering on the global stage, today our
international brand spans five product
categories: Swiss Army Knives, Cutlery,
Watches, Travel Gear and Fragrances.
In the Geneva flagship store visitors discover a
variety of products presented in a
contemporary and innovative design of their
own.
Special attention is paid to the centrepiece of
the brand: an interactive station designed
specifically for the Geneva business, through
which customers can select their own Swiss
Army Knife. Since 1897, the Swiss Army Knife
has been a trusted tool of adventurers around
the world. Whether you’re exploring the city,
the ocean, the mountains or even space, the
Swiss Army Knife is the companion you can
count on. An interactive knife station has been
designed especially for this store, where
customers can choose from a variety of
colours, sizes and functions for their own
personal Swiss Army Knife and have it
personally engraved.
All Victorinox products, as well as the
harmonious design concept of the Geneva
Store, embody the philosophy and solid values
of the company; smooth functioning,
innovation and iconic design.