The Sell: The Secrets of Selling
Anything to Anyone
Fredrik Eklund
with Bruce Littlefield
Today we know Fredrik Eklund as one of the most
successful sellers in the competitive real estate industry,
brokering deals for celebrities and starring in the popular
television series Million Dollar Listing New York. But ten
years ago, this Swede came to New York City with no
more than a pair of sneakers. He had no contacts and no
real estate license.
Fredrik's meteoric rise from selling Christmas calendars
to Akalla grannies to leading the number one real estate
sales team in the country is more than dumb luck. He
contends that a true salesman not only researches,
gathers knowledge and is committed, but is also honest,
transparent and true to his word.
People do business with people they can like and trust. Essentially the salesman has to sell
himself before selling the product. It's a matter of perception, passion and identifying
opportunities to play to your strengths. It's also about being level headed and realizing that
success is but a fickle friend, temporary and fleeting.
The Sell is the staple manual for self promotion and tactical genius. Combining personal stories
and gritty expertise, Fredrik disburses what it means to step outside your minuscule solar
system. It is of relevance to everyone because we are almost always selling. It could be
convincing your three year old for early bedtime or creating an attractive profile on Match.com;
selling is intrinsic to human life. There is however love, spirituality, family; things that are
priceless. The rest is in Fredrik's words, negotiable. www.fredrikeklund.com
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