On The Run Online Food Delivery Services Are Loved By Many | Page 3

Health and
Convenience
– Finally?
• The emergence of Whole Foods – which was considerably
more expensive – also proves that we are willing to pay
MORE for healthy food. Another great example is Juice
Press. Founded by Marcus Antebi; this chain offering
smoothies, juices, soups, and salads, was able to open an
astonishing sixty locations within six years – the majority
all in New York City! Considering that New York City is a
microcosm of ethnicity, age, and background – it is a
testament to the diverse demographic that are all
interested in eating healthier and changing their diet to
improve their health. Mind you – the products there are
not cheap, but the stores are incredibly successful. Even
high-profile celebrities with massive social media
followings, like Gigi Hadid, have co-signed the chain.
• The start-up world has certainly taken note. Interestingly
enough, in our ever-changing world that allows the
individual to customize as much as possible – healthy
food delivery has emerged in the form of startups such as
Blue Apron: where items are delivered to you, all healthy,
and tasty (or at least advertised as such) – while you chef
up the food to your specificity. In case you thought it was
a fluke – Blue Apron has quite the competition in other
companies, such as HelloFresh, Plated, and Green Chef.
Wall Street even got behind Blue Apron, as it recently had
a successful IPO.