On The Run Keep Healthy By Ordering Food Online | Page 7

The Changing Market of Food
Delivery Services
•
Two types of online platforms are rising to close the void of online food
delivery. These are:
•
Aggregators
• New delivery
• The aggregator method is part of the traditional method that involves simply
taking orders from customers and routing the orders to restaurants who finally
handle the delivery themselves. The aggregators offer a single online portal to
consumers who can access different restaurants by simply logging into the
portal. Consumers are given a variety of choices. They can compare menus,
prices, and reviews from peers. The aggregators collect a fixed margin of each
order and pass the order to the restaurant, which then works on the delivery.
The consumers have no additional costs.
• The new delivery method allows consumers to compare offerings and order
meals from several restaurants. The players who form the new delivery service
also provide logistics for the restaurants. The new delivery method player