On the Pegs - November 2021 Volume 6 Issue 11 - November - Page 183

the transmission from engine to wheel was made by a sustainable leather-belt . The book of instructions read : " There are no obstacles in learning how to operate this engine-velocipede , nor is any technical knowledge needed . But you have to take care of the machine and its proper functions ".
First Husqvarna Brochure
A tip on the starting procedure of the power-source was added , should it be difficult to get it going : " If the petrol is too cold , you can warm up the carburettor by holding a burning newspaper underneath it , but do not use a welding torch to heat it as it would be dangerous – catching fire in the worst scenario !"
Furthermore , it was stated that the weapons factory did not give any warranty on the FN-engine , but it took full responsibility for the velocipede . After the Husqvarna logo was painted on the tank , the machine was manufactured on a small scale between 1903 and 1906 . There are no sales figures available from this era . The initial price tag was 700 kronor , approx . 150 US dollars then .
In Husqvarna ' s marketing strategy , it was stated that the Swedish products were of utmost quality , whereas foreign competitors offered products manufactured with cheaper goods , hence a lower price . " You shouldn ' t judge the book by its cover ", and according to the weapons factory , the market was influenced by quite a few inferior products . So , the Swedes offered high-quality goods – with lots of self-confidence and convinced that the price met with their standards . Consequently , the future Husqvarna slogan was " Buy Swedish !" And people certainly did so , discovering a brand-new world .
VOL . 6 ISSUE 11 - NOVEMBER 2021 // PAGE 183