On the Pegs - May 2022 On the Pegs - Volume 7 Issue 5 - May 2022 - Page 14
PAOLO PAVESIO - Marketing and Motorsport Director , Yamaha Motor Europe
" Contesting the Africa Eco Race is an exciting new adventure for Yamaha , but it ' s also something of a return to the spiritual home of the Ténéré and to our Rally Raid roots . We believe that connecting with our customers is incredibly important , and with this new project and bike , we hope to inspire them to rediscover their more adventurous side . This is just the beginning of the journey ; based on our experience this year we will grow the customer program ready for the 2023 season . We ' re also very happy to be teaming up with Riders for Health , using our participation in the rally to raise awareness of the incredible work they do in providing much needed medical support to rural communities in Africa using motorcycles as the primary form of transport . The presence of their logos on our bike and riders is just the first step in our collaboration ."