On The Pegs June 2020 - Volume 5 - Issue 6 | Page 154

On The Pegs 154
a World championship and his profile is still as high as ever. In terms of working
hard, being professional, being loyal and doing all the right things along the way
you could not work for a better rider.
“In some respects that has been detrimental to us. We have worked with some
great riders, but Dougie has set the benchmark. When another rider comes in we
look if they are viable in terms of our services and we also have to think of our
profile and credibility. When we knock on the door of Red Bull or Alpinestars or
any of the other companies we work with we have to be confident that that rider
upholds all those values. That is what we have built our business on.
“Dougie has not jumped ship to another sponsor because they have offered
him a bit more money. Monster came in very aggressively when they arrived in
the two-wheel market, but collectively we took a decision that Red Bull had been
very good to us up to that point and we believed that they would be very good