On The Pegs January 2018 - Volume 3 - Issue 1 | Page 76

On The Pegs of the factory teams, obviously this is a business. I understand that 100%. I’ve built this image based on what worked for me during the time that I needed it to work for me. I’ve made a lot of money by doing that and by setting that image. But if things need to change, I can change however I need to be. The way I have to see it is Kevin Windham, Chad Reed - I went down to Party in the Pasture a few years ago and these guys were out amongst the crowd drink- ing beer. This was when I was younger and I looked up to these guys. I was like, man, that’s so cool. Those guys are real guys. If you look, Kevin Windham and Chad Reed, they’ve had colorful careers. They’ve been good riders, but they were never the Ryan Vil- lopotos. They were never the James Stewarts. They never had a dominant season like that. But what they had is they had the fans. I believe that the reason they had those fans is because they were perceived as a real person. Now the guy that you see doing it is Ken Roczen. Obviously motocross has a lot more places for guys like that to be seen in their own im- age, but for me I’m the only one in the woods and I don’t think there’s a lot of room for it. The Ryan Dungey’s have to be out there. There has to be a lot of clean-cut, socially acceptable at all times guys. For me that’s just not me, at least at this time. Whatever I’ve done has worked for me so far. Correct me if I’m wrong, but even though you have your own deal, I think KTM supplies you with Allen Gravitt as your mechanic, right? Yes. So, KTM is still a huge part of my program. P 76