On the Pegs - August 2022 On the Pegs - Volume 7 Issue 8 - August 2022 - Page 128

Biker on a diaper GOOD OLD TIMES BLOG

words KENNETH OLAUSSON photos courtesy of HUSQVARNA
The epidemic moped flue in the 1950s resulted in big sales volumes for Husqvarna . By 1954 , the Swedes had sold 25,000 units . Mind you , the first batch of the Novolette was a mere transporter and did not appeal to youngsters . Hence , the marketing folks came up
with the idea to flirt with the up-and-coming generation to boost turnover . And what better way was there than appealing to those representing the future ? Manufactured in red and silver , this frightful beast had the ability to do 30 km / h . That was the law , and it gave every young man - no , there weren ' t any females owning this wonder machine - an incentive to circumvent the rules and tune the power source into oblivion . Meaning the " Blöjpilen " would do speeds up to 40 km / h , occasionally 45 km / h .
The official name of this moped was Husqvarna Novolette Sport . Not very sexy , if you ask
ON THE PEGS // PAGE 128