business corner
Local man Mick Holloway runs a successful business networking
company. This month he is sharing with us a feature on the
benefits to business of current trends. No. 3 – Twitter
H
ello, and welcome to the third of my monthly articles on Social Media
and Social Networking. Last month we talked about LinkedIn, this
month we will look at how Twitter can help us raise awareness of ourselves,
our businesses, products and services.
Why bother with twitter? One common criticism of Twitter is the amount or
trivial, ‘nonsense’, that gets tweeted. My consistent response is not to worry
about what others are tweeting – it’s what you say (tweet) that matters.
While a twitter account is free, you do need to invest your time in getting
noticed. However, twitter allows you and your business to raise your profile
and brand yourselves in a very cost effective way.
And you do this by tweeting tweets that reinforce your message basically tweeting what you believe your target audience, or community,
wants to hear.
You only have 140 characters – so word your tweets carefully. And
remember you can tweet web addresses (URL’s) to encourage visitors
to pages in your web site, Blog, LinkedIn profile etc.
So what should you tweet ?
A few simple Dont’s...
• Avoid too many promotions and sales, we want to encourage people to
follow us – don’t push them away with constant promotion and sales talk.
Don’t only talk business. It’s called Social Media for a reason, so be social..
And some Do’s...
• Do tweet about what you are doing, and make it interesting......
don’t be boring.
• Do tweet about your business challenges you have today, this week/quarter.
Your followers will learn and understand more about you and your business.
• Do tweet about what you are reading/studying/writing. More insights into
you the person.
• Do tweet, announcements, press releases, product launches, blogs...
• Do Educate, share knowledge an insight to your business or sector
• ND - ask questions, endorse your followers by inviting input from your
A
community (crowd sourcing)
Create a Twitter Page that similarly reinforces
this message.
Establish credibility via your tweets and be
recognised as an authority on your field.
Next Month ... we look at Google+.
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