On Purpose April 2013 Cohort Book April 2013 Cohort Book | Page 16

[email protected] Caroline Angus linkedin.com/in/carolineangus @cfangus My On Purpose experience has been an incredible opportunity to mix the best of my commercial background and experience of slick corporate systems with inspiring social enterprise and sustainable business models. From starting up an international start-up to developing strategies to help established NGOs improve and sustain their impact, I have learned an incredible amount of new skills and approaches to challenges. I am committed to the fusion of business with social and environmental values and enjoy taking ideas from design to delivery. I look forward to scaling this sector with equally passionate and motivated people. previous achievements Placement Summaries Professional Procter & Gamble, UK & Ireland – Market Strategy & Planning Manager (Pa mpers & Febreze), Customer Business Development Manager (Duracell & Tesco): • Responsible for commercial strategy of Pampers and Febreze, setting national direction for pricing, portfolio, promotions, mix, retailer channels and customer margin • Designed, negotiated and implemented ‘turnaround’ joint business plan for Duracell • Regularly led and organised presentations and workshops: internal and external • Extensive recruitment: interviewing and establishing P&G’s internships for Teach First GravityLight • Global product trial: identified and built relationships with experienced local partners; designed questionnaire to deliver comprehensive, actionable feedback • Developed communications plan, including: writing and updating website content; successful award entries into Sustainia, Aidex, Sustainable Brands • Responsible for future business development: established strong relationships with potential corporate, NGO, government partners created business plan and investor memorandums Firetail • Worked on a variety of strategy consulting projects for civil society organisations, including IRIN, Young Minds, Bond and the Audience Agency • Through desk research, stakeholder interviews and client workshops, my work involved: market landscape assessments, evaluating the size of the opportunity, competitive environment, business model options, funding options, proposition development, financial scenario modelling, client report and presentation writing UNICEF, Lao PDR – communications Consultant, during 3 month sabbatical: • Wrote communications materials including ‘human interest stories’ on the impact of donor funding Wider • ‘Bottom of the Pyramid’ Design & Marketing Knowledge – on-going interest, developed through building GravityLight’s network, events, reading and an 8 week Coursera on ‘Subsistence Marketplaces’. • Budding triathlete “Caroline joined the team at a crucial stage: the transition from design project to global field trials. She established the independent trial partner base, in parallel she played a key role in the formative stages of the business strategy and managed third party liaison with potential investors and commercial prospects. It was essential for the development team to have general management support and Caroline embraced many facets of the project from progress chasing to product branding, web design, communications and trade marking, with keen intelligence, great willingness and determination to make things happen.” EDUCATION & QUALIFICATIONS University of St Andrews International Relations & Modern History MA(Hons) - First Class Focus on Counterterrorism and the history of the Middle East. Dissertation: ‘Can the Success of Counterterrorist efforts ever be measured in “The War on Terror”? ’ Jim Fullalove Director, Therefore 15