ON June 2016 | Page 6

TAKE FIVE with Atrion CEO Tim Hebert Does anyone else hate it when a salesperson After explaining that we were satisfied with says to you, “Can I be honest with you?” Or, our ownership levels—and that our travel even worse: “Trust me.” Or is it just me? choices (Iceland, Tanzania, Columbia and What the heck have they been doing until then? Blatantly lying to or deceiving us? Maybe, a little bit of both. I heard that magical phrase “Can I be honest with you” while staying at my timeshare. While there, my wife and I were invited to attend a VIP breakfast with the promise of a free excursion and a $150 Visa gift card—so long as we sat through a 90-minute meeting with Peru) are far off their grid and network— the rep actually questioned our judgement. His actual quote was: “Who really wants to go to Tanzania when you can go to Scottsdale, Arizona?” After a few more “honestlys” and “franklys,” we were done with the conversation. And, because we did not stay the full 90 minutes, we did not receive our excursion and Visa card. a representative about how to get more out To be honest—see what I did there?—the of our timeshare experience. conversation was pretty much over before First of all, there was almost no sharing of how we could get more out our timeshare ownership. Instead, it was a blatant sales pitch telling us we would get more, if we bought more. Didn’t see that one coming did you?! Then came those six little words: “Can I be honest with you? Based on your income and predilection for travel, you don’t have enough timeshare ownership.” it started because trust was never established. We were merely a number to the rep, a deal to win by the end of the 90 minutes. And, with his intent crystal clear, the conversation never got off the runway. How many times have you worked with folks you don’t trust? How often have you felt misled, duped or deceived by your community—be it your fellow coworkers, vendors, clients, etc.?