FEATURE STORY/ 3 STEPS TO GENERATING REFERRALS
It’s a cliché…and it’s true. In any business, finding the best place to connect
with potential customers is crucial to building a client list. In fee-for-service
health care, the same realities prevail.
So where are the potential patients who would benefit from chiropractic
but are not currently receiving that care? According to reliable data,
approximately 750,000 to 1,500,000 million of them are sitting in family
physicians’ offices in Ontario. That is equivalent to 50 to 100% of the existing
chiropractic patient base, if Ontario’s historical chiropractic utilization figures
remain constant.
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WINTER 2016