It ’ s a pivotal time for the association . The OCA ’ s strategic plan is now five years old and we are committed to serve our membership in the most efficient and effective way . The association continues to focus on delivering against its three strategic priorities : to provide an outstanding member experience , build the reputation and credibility of the profession , and to create opportunities for increased participation in the healthcare system .
Marketing and Communications
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The OCA partnered with Rogers Media for an advertising campaign that positioned chiropractors as MSK experts who can help patients live their lives safely and pain-free . The campaign featured online banner ads on Rogers network websites , several in-studio guest spots on Breakfast Television and advertorials in Chatelaine , Today ’ s Parent and the Medical Post . The Medical Post advertorials were tailored to physicians and described how chiropractors work with complex patients , neck injuries and low back pain and how we can help manage pain and reduce opioid usage .
The OCA continues to support earned media relations as an effective way to position the profession to Ontarians . Popular media campaigns on topics such as snow shoveling , gardening , the importance of proper footwear and purses garnered over 40,000,000 impressions and dozens of stories in high profile publications such as the Windsor Star , the Toronto Star , Global Television and the Hamilton Spectator .
∞∞ The OCA engaged in partnerships with bloggers including giveaways , sponsored posts and video content .
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We created a video that played in over 600 medical room waiting screens in Ontario for over a month , from hospitals to physician private practices , encouraging patients to see a chiropractor for their MSK needs .
Member Programs
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The 2015-2016 fiscal continued our efforts in creating a leading continuing education program for our members with a wide variety of resources , webinars and workshops provided .
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Our CE curriculum offered 23 webinars from Fall 2015 to Spring 2016 on topics related to marketing , practice building , patient care and business management with over 2,700 participants .
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Our help desk program has evolved to deliver prompt accurate information to our membership on a wide variety of topics – from software support to legislative and practice building information . Our goal is to be seen as a coach and mentor that members can call for any issue . The OCA receives upwards of 1,500 calls every month , the vast majority of which are answered quickly and efficiently with an incredibly high degree of satisfaction .
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The OCA is constantly developing new partnerships that provide value and meet members ' personal and professional needs . SiteWyze Solutions is a recent example of a successful partnership with a vendor that provides website templates offered to OCA members free of charge alongside professional online presence and marketing to potential patients .
SPRING 2017