ON Chiropractic Spring 2014 | Page 5

C hiropractors combine the spirit of an entrepreaneur with the heart of a health care provider. This drives so many of our colleagues to continually reassess and reimagine the care they provide in order to have greater impact on their patients' health. This issue of ON Chiropractic is focused on identifying some of the ways you can do just that in your practice. For years now, Canadian society has been evolving to better understand mental health conditions and their treatment. Along the way, we began to understand the impact of psychological healing on physical ailments. Research has now incontrovertibly connected mental health conditions, like depression, and the management of musculoskeletal conditions, like chronic low back pain. The first in a series of two articles looking at the role of Cognitive-behavioural Therapy and chiropractic will demonstrate that connection. In our next issue we will share ways to incorporate this powerful tool into your practice. We will also continue our exploration of the healing power of exercise therapy as a component of chiropractic treatment plans. Dr. Mike Takes, National Manager of Chiropractic Services for GoodLife Fitness Clubs, Ltd. will be our guide on this leg of the journey. ON Chiropractic’s standard departments offer guidance on how to take full advantage of an innovation in the marketing world know as the “Zero Moment of Truth”. We will also share a refresher on the CCO’s Code of Ethics and the stories of three of your colleagues who are promoting the profession in their communities. We hope these stories will encourage you to focus on the horizon as you grow your practice. We’re here for you. AN OCA Member Resource Focus on the Horizon. Grow Your Practice. ON Chiropractic In This Issue www.chiropractic.on.ca 5