ON Chiropractic Spring 2014 | Page 3

ON Chiropractic DEPARTMENTS  In This Issue page 5 Chiropractors continually seek ways to help patients achieve and maintain good health. Consider some reimagined ways to build your practice and have greater impact. Compliance  page 6 When considering how to operate your practice, the CCO Code of Ethics can help you find your way. Get a refresher and learn how to avoid liability. Marketing  page 14 Technology is changing the way we choose the services we buy. Learn how the “Zero Moment of Truth” could be helping your business. Community  page 22 Chiropractic has so much to offer Ontarians. Learn how three of your colleagues are getting the word out in their communities. Jenna 14 Paulina PAGE 6 Katherine PAGE ON Chiropractic ON Chiropractic is a member resource of the Ontario Chiropractic Association. The purpose of this publication is to serve and inform our members through the combination of future-focussed articles with actionable advice on a wide range of topics relevant to your practice today. Contact the OCA at [email protected] if you have any feedback. www.chiropractic.on.ca 3