ON Chiropractic
• Co-locate: Co-location with other
health care providers or complementary
service providers make your patients’
lives easier. Many chiropractors have
found it valuable to co-locate with
physicians, other chiropractors or other
health care providers, such as registered
massage therapists, naturopathic doctors
or physiotherapists.
Listening
Once you have put in place tactics like
the ones outlined above, you need to find
out how effective they are at generating
a positive patient experience. Now is the
time to ask for feedback. Opening forums
for patient feedback is easier than it has
ever been before. This is due to the spread
of online communications tools. Here are a
few options that most clinics will be able to
accommodate:
• Staff-based feedback: Ask your staff
to ask every single patient if they were
satisfied with their experience every time
they visit.
Email-based feedback: Provide an
•
email address for patients to submit their
feedback, positive or negative. You may
find that negative feedback outnumbers
positive feedback. This relationship is
especially true in email-based feedback.
Keep in mind, though, that a patient
willing to discuss a negative experience is
an opportunity.
• Web-based feedback: If you have a
clinic website, you may have the ability
to collect patient feedback online. Ask
your website provider or I.T. person
what your capabilities are.
• Social media-based feedback: Many
clinics and individual practitioners are
choosing to create a social media presence on platforms such as Facebook or
Twitter. Particularly younger patients
will feel empowered to provide feedback
via these accounts. Remember that social
media posts are often public. If negative
feedback does app