that value stays local. They create jobs, generate revenue, and strengthen social cohesion. These models work best when supported by:
· Clear governance structures
· Transparent revenue-sharing
· Professional management training
· Market access and branding support Community ownership does not mean isolation from the private sector. Partnerships with responsible investors and operators can provide capital, expertise, and market reach— while communities retain control and benefitsharing.
Tourism Value Chains: Beyond Frontline Jobs
Tourism ' s employment impact extends far beyond hotels and attractions. Every visitor experience relies on value chains that include:
· Farmers and food suppliers
· Builders and artisans
· Transport providers
· Energy and water services
· Creative and cultural industries Sustainable tourism strategies deliberately localise value chains, reducing leakage and increasing employment.
Procurement policies that prioritise local suppliers, green standards that encourage local innovation, and destination branding that celebrates local products all expand opportunity. Tourism works best when it is embedded in the wider economy— not isolated from it.
Entrepreneurship and Innovation
Tourism is fertile ground for entrepreneurship. New experiences, technologies, and markets constantly create niches for innovation.
OMOJOY TOURIST PRODUCT 51