omojoy TOURIST Product Quater One ISSUE 1 2026 | Page 48

Kenya Airways( KQ) is steadily posi oning itself at the forefront of avia on sustainability in Africa, working closely with IATA to shape industry standards. By leading in SAF deployment, contribu ng to the IATA SAF Registry, and pilo ng the IATA Integrated Sustainability Program( ISP), KQ is helping define a credible sustainability pathway for African avia on. In parallel, the airline is advancing local SAF produc on strategies and policy frameworks, reinforcing Kenya ' s ambi on to become a regional green avia on hub.
Key Ini a ves and Milestones
· Trailblazing SAF Deployment: Operated Africa ' s first verified low-carbon flight using a 50 % SAF blend, earning the“ Most Impac ul Breakthrough” award from IATA / The Avia on Challenge( TAC).
· Leadership in the IATA SAF Registry: Selected as the only African airline to support the development of the IATA SAF Registry, aimed at building transparency, trust, and market confidence in SAF adop on.
· IATA Integrated Sustainability Program: Piloted IATA ' s new sustainability framework designed to enhance maturity across airlines, airports, and ground handling opera ons.
· Building a Local SAF Ecosystem: Helped establish Kenya ' s Na onal SAF Commi ee to develop enabling policies and incen ves for domes c SAF produc on, posi oning Kenya as a con nental leader.
· Strategic Global Partnerships: Working alongside KLM and SkyTeam to design regional SAF roadmaps and strengthen technical capacity for green avia on across Africa.
Broader Sustainability Commitments
· Net-Zero Ambi on: Commi ed to achieving Carbon Net Zero by 2050, in alignment with IATA and SkyTeam targets.
· Opera onal Efficiency: Inves ng in fuel-efficient aircra, electrifying ground opera ons, and op mizing flight routes to reduce emissions.
· Waste Management: Elimina ng single-use plas cs, introducing bamboo cutlery, expanding recycling programs, and conver ng food waste into animal feed.
· Renewable Energy and Nature-Based Solu ons: Increasing the use of renewable electricity at airports and suppor ng large-scale tree-plan ng ini a ves.
Collec vely, these ac ons reinforce Kenya Airways ' leadership role in advancing sustainable avia on across Africa, fully aligned with global decarbonisa on objec ves and the future of responsible air travel.
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