Six powerful Quotes from Cabinet Secretary Rebecca Miano on Sustainable Tourism
On inclusive, resilient tourism growth:“ Tourism has always been central to our economy and to who we are as a people. As we look to 2026, our focus is on reimagining the sector so that growth is inclusive, resilient and delivers real value to our communities and future generations.”
On community empowerment and conservation:“ When communities are empowered as owners and direct beneficiaries of tourism, conservation becomes stronger and tourism becomes a truly shared national endeavour.”
On sustainability and long-term ecosystem protection:“ Our goal is not just the survival of wildlife, but long-term prosperity built on responsible tourism, conservation financing and low-impact experiences that protect our ecosystems.”
On environmental stewardship and shared responsibility:“ Every tree we plant today is an investment in the future. Let us join hands to green our nation and safeguard our natural heritage.”
On tourism as a livelihood driver:“ Tourism is not just about travel— it is about jobs, income, and sustainable growth for millions of Kenyans.”
On broadening tourism beyond traditional products:“ In a changing global market, we cannot rely on a single tourism model. Diversification is no longer optional; it is essential for competitiveness.”
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