OMG Digital Magazine OMG Issue 334 6th December 2018 | Page 32

OMG Digital Magazine | 334 | Thursday 6 December 2018 • PAGE 32
(Left to right) Sean
Robinson, President
of Association
of Tobago Dive
Operators; Sheena
Des Vignes,
TTAL Marketing
Coordinator; Derek
Chung, Owner of
Undersea Tobago;
Fabian Vincent,
visitor to the
Tobago stand; Louis
Lewis, TTAL CEO.
TTAL targets USA Divers at DEMA Show
SCARBOROUGH
Tobago,
Friday
November 23, 2018: Following up
on the successful attendance to the
Birmingham Dive Show in the UK last
month, the Tobago Tourism Agency
Ltd. led a delegation from Tobago to
the other side of the world to attend the
USA Diving Equipment and Marketing
Association (DEMA) Show in Las Vegas
from November 14-17, 2018.
This trade show mission is part of the
Tobago Tourism Agency’s strategy
to increase visitor arrivals to Tobago,
focusing on the dive niche. DEMA Show
is an exclusive trade partner event that
brings together key members of the
international dive industry, including
retailers, tour operators and destination
promoters. Attendees are exposed to
educational programming with the
latest news, trends, techniques and
technologies in diving. The event also
offers a range of opportunities for dive-
related entities to network and enhance
business prospects.
Tobago’s presence at these signature
trade events is important in increasing
the island’s visibility among dive
enthusiasts in key source markets, as
divers and potential investors seek out
new ideas for destinations to travel to
and partner with at these shows.
CEO of the Tobago Tourism Agency,
Mr. Louis Lewis, stated, “As of 2014,
approximately 60% of the world’s
recreational divers and 50% of snorkelers
are based in the United States. These
statistics suggest that the dive niche is
an important avenue for entry into the
North America
market.
Our attendance
at DEMA Show
enabled us to
pursue strategic
b u s i n e s s
alliances
with
trade
partners
for 2019 and
beyond, as we
seek to position
Tobago as a
premier diving
destination in the
US market.”
A g e n c y
officials
were
accompanied by
representatives
from
Tobago’s
dive
niche:
Sean Robinson,
President
of
Association
of
Tobago
Dive
Operators and owner of Tobago Dive
Experience, and Derek Chung, owner of
Undersea Tobago.
The delegation networked with dive
groups and shops from across the USA,
enlightening them about Tobago’s
density and diversity of dive sites and
promoting options for travel to Tobago,
including the JFK/TAB route. They were
also able to meet with prospective
clients to garner forward bookings to
Tobago for 2019/2020.
The
entrance
of DEMA
Show at the
Las Vegas
Convention
Centre.