OMG Digital Magazine OMG Issue 286 7th December 2017 | Page 39

OMG Digital Magazine | 286 | Thursday 7 December 2017 • PAGE 39
An Entrepreneur's
Spirit. A Winner's
Attitude. T&T Radio
Personality Says He's
Ready to Ace It in the
Soca Biz
A well-known radio personality is taking the bull by
the horn in 2018; Not in the literal sense, but do know
that there’ll be no playing around when it comes to his
delivery ahead of the Carnival 2018 season in Trinidad
and Tobago. Smooth is back this year, after essentially
wetting his feet in the business of Soca three years
ago. He’d been following up pretty well, but in 2018,
the young professional who’s probably best known for
causing a stir with the hit urban radio talk show, “Make
Up Or Break Up” says he’s about to pounce into the
spotlight.
He’s never failed at anything he’s challenged himself to.
In fact, more than anything else, Randy Mansoor, the
young personality most now call, Smooth, considers
himself a true entrepreneur. From building a brand
that’s among the strongest on the FM dial, to cementing
himself in the advertising business and further to that,
securing a top tier horse in the sport of horse racing,
Smooth understands the importance of sticking to what
his heart desires and consistently delivering his very best.
Ahead of Carnival 2018, the young entertainer teamed
up with Kerry John and with a well penned single that’s
now making inroads across the airwaves, the road to
success in the music
business, is being carefully
maneuvered. “I plan on
giving this the attention
it deserves- setting myself
apart from everyone else
and carving a niche Soca
product that’s not only
great on the ear, but visibly attractive,” said Smooth. He
believes in the power of marketing and already,
he’s employed several strong digital media tactics,
inclusive of social media takeovers, that have proven
effective. “We live in a digital world. Radio has the power
to reach a mass audience; That can’t be denied, but
when it comes to the online world, there’s no denying
the power of social media, YouTube, email marketing
and other similar avenues,” he said.
The new single, “Self”, is already working its way into
the hearts of J’ouvert lovers. The song was produced by
young producer, Yung Seeche and mastered by Andrew
Denny. “This song is all about relying on ‘self’ for a good
time in Carnival,” he explained, adding, “We’re leaving all
the negative vibes at home when we decide to step out
next year. If a friend or a partner cancels on you, still head
out the door, party by yourself and have a great time,
because all you need is ‘yuhself’,” said Smooth. He’s very
serious about it too. He’s a firm believer in self-reliance,
explaining that he himself is a loner most of the time. “I
have no problem heading out to any event by myself. In
fact, I enjoy my own company,” said the new artiste.
Smooth has another single set for release pretty soon.
“I’m coming hard. I have no intention of stopping on this
journey. It’s something new for me but I believe I have
what it takes to enjoy success in this arena too,” he said
with a smile. For the latest on what’s happening with
Smooth, connect with him on Instagram, Twitter and
Snapchat @trinimrsmooth and on Facebook @Randy
Anim Mansoor.