OMG Digital Magazine OMG Issue 285 1st December 2017 | Page 20

OMG Digital Magazine | 285 | Thursday 1, December, 2017 • PAGE 20
Karrilee Fifi, a representative of the
Caribbean Dance Music Conference
(CDM), gives insight on what the main
focus of the conference would be on
December 2. She states that the main
focus would be the launch of On Lock
Records, a new record label dedicated
to the promotion of Caribbean talent.
The Conference promises a hands-on
interactive experience where attend-
ees will participate in the creation of a
CDM track with top producers, song-
writers, and musicians.
As CDM's    founder and organizer,
Karrilee said, On Lock Records, head-
ed by herself and partner Kitwana
“Kit” Israel, of AdvoKit Productions,
will be affiliated with Sony Records
and will have access to Sony’s distri-
Photographer |
Stephen Doobal
bution mega-machine, The Orchard.
She said the label will act as an in-
cubator and a curator for Caribbean
talent. Fifi said: “Through using their
digital distributor, The Orchard, we
would be able to see what songs do
well in what regions and which artists
are doing well. Sony would then get
involved, and say we’re interested in
this group or this genre and we want
to get behind it, whether it’s to spend
marketing dollars or signing the artist
themselves, that’s the roadmap. And
it goes to show that the world right
now knows that a lot of the music
they’re hearing is inf