OMG Digital Magazine OMG Issue 280 12th October 2017 | Page 35

OMG Digital Magazine | 280 | Thursday 12, October, 2017 • PAGE 35
Features
LEARNING AND GROWING
FROM HER PAIN
For the past eight years the Trinidad and Tobago Breast Cancer Society, in
collaboration with Payless ShoeSource, choose a survivor to represent the
brand. This year, Keisha Butcher, who survived Stage 4 cancer, was chosen.
She would go on a road show with Payless to help raise awareness. The
profits from The Breast Cancer Sneakers and Bracelets that are sold during
October go toward Vitas House.
Payless ShoeSource continues to make Breast Cancer a priority
. It is again that time when we “Embrace the Cause”. This is the 9th year
that Payless ShoeSource has been involved in the fight against Breast
Cancer by donating the net profits from the sales of its Payless Designer
Bracelets, which go on sale during the month of October. Last year, Payless
ShoeSource added its very stylish limited edition Champion sneakers to
the items available for sale during the Breast Cancer Awareness campaign
where all proceeds go to the Cancer Society of Trinidad and Tobago.
Adorned with the word “love” in shimmering silver on a pink band, and
presented to shoppers in its traditional heart-shaped package, the 2017
Payless BCA bracelet, is an integral part of the design of the Payless Breast
Cancer Bracelet. The special Gusto Champion Shoe with pink accents was
developed to highlight the campaign supporting this initiative.  Both Items
are a limited edition and are only available from Payless ShoeSource until
October 31st, 2017.