OMG Digital Magazine OMG Issue 265 29th June 2017 | Page 49

OMG Digital Magazine | 265 | Thursday 29th June 2017 • PAGE 49
GREATER MIAMI AND THE
BEACHES ENTICES TRAVELERS
TO BE “FOUND IN MIAMI”
New brand campaign taps into the destination’s rich authentic experiences and culture
With record-breaking tourism numbers year after year, Miami has long been known
for its sunshine and beaches, but what keeps attracting travelers is something much
deeper. Today the Greater Miami Convention & Visitors Bureau (GMCVB) announces
the launch of “Found in Miami,” an active domestic and international advertising
and destination branding campaign that speaks to the destination’s authentic travel
experiences. “Found in Miami” calls travelers to discover themselves in Miami, to dive
deeper into the destination to uncover soul-stirring moments.
“We are making a commitment with the launch of ‘Found in Miami’ to truly go
beyond what travelers might have come to expect from our destination. ‘Found in
Miami’ is dynamic, smart and shifts the perception of our iconic home, and also tells
the story of the soul of Miami,” said GMCVB President & CEO William D. Talbert, III,
CDME. “Miami is alive and brimming with culture and opportunities for guests to seek
out and explore. Our hotels have distinct personalities, our dining scene has endless
options and we offer a seldom-rivaled lineup of arts and multi-cultural heritage.
There’s never been a better time to discover the magic of Miami and the Beaches.”
“Found in Miami” advertising visuals focus on the uniqueness of Miami and the
Miami-only neighborhoods that culture-seeking travelers crave. The campaign
conveys the energy of Miami through rich, authentic visuals, articulate voices and
tone, and detailed photography that elevates destination marketing imagery. The
multi-million dollar integrated marketing campaign includes national sponsored
content storytelling, influencer content, social media advertising, print and digital
advertising and out-of-home ads,  in addition to public relations and a consumer
activation in lower Manhattan’s Fulton Center transit hub on the first day of summer
(June 21, 2017).
The result of extensive market research, the GMCVB conducted an in-depth brand
equity study and in-person interviews, surveying more than 1,280 travelers to
understand their perception of Miami. Data research was also conducted to produce
a detailed report on Miami’s perception within its top global markets to help position
the campaign. “Found in Miami” will reach audiences in the US, Canada, Germany,
UK and Brazil. For a first look at “Found in Miami” watch the campaign via YouTube.
To learn more about “Found in Miami” visit www.FoundinMiami.com. For
recommendations on where to stay, dine, spa, discover, explore, celebrate, propose
and so much more in Greater Miami and the Beaches, please visit
www.MiamiandBeaches.com.
ELLE NYTT
DANCE PRODUCTION
The dance company Elle NYTT will celebrate their 10th
year anniversary with a dance production entitled “El
Best” scheduled for 24th and 25th June 2017 in Queens
Hall, Port of Spain.  
The show will feature choreography from La Shaun
Prescott, Adrian Daniel, Shaakir Turbo Griffith, Rhonda
Lou Samuel and Anika Marcelle among others, and
promises to be an exciting blend of various styles
of dance - the best they have had over the last 10
years.  Persons may know of the company and dancers
through their work with Machel Montano and Kes
the Band, and several other prominent artistes in the
industry.  
The services offered at Elle NYTT go beyond just
providing dance classes and performances.  Through
dancing, the company fosters relationships and
bridges social gaps, increases confidence and social
skills, teaches discipline and provides alternative and
fun ways to keep fit.  The company members and
teachers are driven to inspire, motivate and enrich
people's lives through dance. 
Join in the celebration.  Tickets are available
at Queens Hall Box office or persons can call
788 - 3553 or 391 - 3553 for more info.