How we contribute
THE OUT OF HOME (OOH) INDUSTRY HAS BUILT, AND MAINTAINS, MORE THAN
17,000 ITEMS OF COMMUNITY INFRASTRUCTURE VALUED AT $352 MILLION.
This infrastructure includes bus shelters,
kiosks, park benches, pedestrian bridges,
and telephone booths. One dollar out
of every $2 in revenue* is returned
to governments and other landlords
in rent and taxes.
NATIONAL MISSING PERSONS
WEEK
The 2017 campaign marks the ninth year
that the OOH industry has supported
National Missing Persons Week (NMPW)
in New South Wales, and the third year
in partnership with the Australian
Federal Police (AFP).
In partnership with the Queensland
Police Service, the campaign draws
attention and awareness to the 38,000
people who go missing each year, half
of whom are young people aged
between 14 – 17 years.
COMMUNITY COMMITMENT
OMA members provide advertising
space and services to a variety of
not-for-profits, charities, sporting
clubs and community organisations.
In addition, OOH is one of the most
trusted channels to broadcast
government and community awareness
messages, including road safety, public
health, and community service
campaigns. Our members deliver
essential education to citizens and, in the
case of digital OOH, in real-time, too.
It is estimated that the industry donated
media space and advertising production
valued at nearly $36 million and
supported over 220 beneficiaries
including Australian charities, healthcare
organisations, environmental
organisations, public bodies, as well
as arts and cultural organisations
(p. 54 – 55).
The 2017 campaign was officially
launched at the GABBA in Brisbane
in partnership with Queensland
Police Service.
Over 2,000 OOH signs nationwide
were donated, valued at almost
$1 million in advertising space,
printing, and other services.
*Deloitte Access Economics, 2016, Out of Home Adds Value: Out of Home Advertising in the Australian Economy.
“Through the support of the OMA, the National Missing
Persons Coordination Centre had the opportunity to have
a powerful influence on how the public viewed the profiles
of missing persons. During NMPW we were able to reach
8.5 million people through the display of profiles on multiple
OOH formats.”
JAYNE CROSSLING | ACTING COORDINATOR MISSING PERSONS
AND EXPLOITED CHILDREN, AFP
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