04 What we do
2017 CREATIVE COLLECTION WINNERS
Quarter Best creative execution Honourable mention
Q1 Buttersoft by Fonterra Adidas Stadium to Street by Adidas
Q2 No Turning Back by Nike Baywatch by Paramount Pictures
Q3 The People’s Panel by The Heide Museum of Modern Art Q4 A twist at every turn by Government of Victoria
Best traditional use of the OOH medium
Honourable mention
Q1 Hungry by Menulog Q2 $1 Coffee by Hungry Jacks Cenovis by Sanofi Aventis Cenovis
Q3 Billabong Sanctuary by Billabong Santuary The Handmaid’s Tale by SBS
Q4 Bananas by Hort Innovation
Best use of a special build
Honourable mention
Q1 Skull Island by Roadshow Films Q2 Shake things up with Fanta by Coca-Cola South Pacific Q3 Discovery by Landrover Q4 Geostorm by Roadshow Films Spring Carnival by Ladbrokes
Best use of technology and innovation Honourable mention
Q1 Catwalk to Cart by Myer Surf Life Saving Donation Game
by Surf Life Saving Australia
Q2 Arts & Minds by Anglicare Southern Queensland Q3 Answer the call by Australian Football League Q4 #8wordstory by Queensland Writers Centre
A Grand Prix winner is selected from the
total sum of winners from each quarter,
and is based on the following criteria:
— — A simple idea that is flawlessly
executed within a single glance
— — Visual impact and strong creative
appeal
— — Encourages people to think and/or
generates an emotional response
— — Clear and obvious branding
24
Nutella Morning Moods
by Ferrero Australia Pty Ltd
— — Complements/strengthens other
mediums (online, mobile, radio, etc.)
— — Contextually relevant
— — The idea lends itself to further
engagement and interaction through
the use of digital technology or
innovation.
The Arts & Minds campaign by
Anglicare won the Grand Prix which
is awarded at the end of the year.
The judges noted its heady combination
of a simple idea, executed to perfection,
using everything OOH has to offer
and amplified by digital. Further, it
accomplished its goal to draw awareness
and raise funds to support people living
with mental health issues.