onboard incidents, from the mildly
negligent to outright disastrous, with
multiple possible outcomes.
Each scenario features interactive
conversations with voice-acted
characters, representing the typical
exchanges that users will have with
real-life co-workers. Correct answers
are ‘rewarded’ with points and star
ratings upon completion. Incorrect
answers will cost users points and
negatively impact their final rating,
but they are also addressed with realtime
feedback to explain mistakes
and wrong decisions.
Leaderboards - amongst
teams, departments, and whole
organizations - promote a level of
friendly competition. As well as
encouraging players to repeat the
training multiple times for bragging
rights over their colleagues, the
metrics gathered give management a
comprehensive picture of how their
people are performing against eight core safety
leadership behaviors.
For “K” Line LNG Shipping, SAYFR proved
to be a shrewd choice in its pursuit of safety
excellence, according to Improvement Manager,
Soeun Choi. “Through SAYFR, we were able to
visualise how the behaviors and safety culture
really impact the likelihood of having an
accident.”
K Line began working with Propel Sayfr in 2015
and adopted SAYFR in 2017 as the first company
to use the solution. As with all shipping safety
initiatives, the ultimate target was to eliminate
major accidents. However, as a measurement,
the binary nature of whether an accident did or
did not happen does not provide much in the
way of tangible insight. For K Line, improved
reporting of near miss incidents was considered
a more actionable metric to improve upon.
“Many companies say failures and errors are
something to learn from, and that they should
be reported whenever possible. But for many
of our seafarers, it was not always clear why
they should report. The main purpose of our
project with SAYFR was to improve the level
of maturity of the safety culture. To move
from one of ‘cover-up’ to excellence culture,
where our people learn from errors.”
After introducing SAYFR, the number of
reported near misses increased dramatically.
The company had set a new annual target for
this key metric. But following the launch of K
Line’s new gamified simulation training, the
target was exceeded within a single quarter.
These numbers are now the new normal,
providing management with a vital line of
sight into how errors occur, and how accidents
can be avoided.
“With SAYFR, our people get to see the results
and outcomes of mistakes rather than just as
part of a discussion piece. The multiple choices
allow them to visualise multiple outcomes,
where before they might not necessarily
have appreciated what those outcomes were,”
explains K Line Deputy General Manager,
Lloyd Swindell. “The range of where the
reports have come from has also massively
increased. It used to be the senior officers’ job
to make reports. Now they’re coming from a
lot more members of the crew.”
SAYFR’s successful launch with K Line has
led to the development of two further training
solutions, which are set to be rolled-out across
the company later this year. Both fall under
the SAYFR umbrella and are again powered by
technology from Attensi.
The combination of Propel Sayfr’s data
modelling and Attensi’s gamified simulations
has also been used to create training solutions
for other verticals. One of which has been
recently sold to an operator in the oil industry.
For Didrik Svendsen of Propel
Sayfr, it is a collaboration that
has come to define how his
team operate.
“Before our relationship with
Attensi we were hosting inperson
executive workshops -
big conferences with operations
leaders, sometimes 100 people
or more. We had trainers on
board [ships and offshore
platforms] for seven to ten days
at a time. It gave results, but
wasn’t scalable. Now, Attensi
has become the core of how we
deliver what we do.” •
If you would like to know more
about the solutions discussed
in this article, please contact:
Attensi
Web: https://attensi.com
E-mail: [email protected]
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