OH! Magazine - Australian Version January 2017 | Page 6

(OH WOW)

PURSE POWER: THE AUSSIE BRA
SOCIAL ISSUES THROUGH YOUR SPENDI

Meet the Aussie businesses who are operating with a conscience and giving back to tho
new year presents an opportunity
to take a good look at ourselves:
How we have changed and where we are
heading? And the image reflecting back
on many Australians is of a person
prepared to invest time, energy and
money into their own health and
wellbeing, as well as the global
community’s.

A

This growing focus on both self and
societal improvement has created the
emergence of socially responsible, ethical
brands who are operating as ‘profit-forpurpose’ enterprises.
So who are these profit-for-purpose
businesses and why do we want to
support them?
There are a number of great not-for-profit
organisations in Australia and they, too,
deserve our support; however, the profitfor-purpose approach has allowed
businesses with philanthropic dreams to
expand their operations using likeminded investors but without incurring a
lot of the red tape that keeps the not-forprofits a bit, well, stuck. The theory is
that the more successful a business can
be, the more good it can do.

6

OH! MAGAZINE ( JANUARY 2017 )

Two key profit-for-purpose brands to emerge in Australia over the past 12 months are
Outland Denim and Yoobi.

“These aren’t sympathy purchases; they are
high-end fashion pieces that are getting a
lot traction because people want this look.”
– Outland founder James Bartle